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Labour Party Taps '24' Director For Election Advert

04/27/10 01:27 PM ET   AP

Brown Jack Bauer

LONDON — Britain's governing Labour Party says it has tapped a director of the American TV series "24" to shoot its latest election ad.

Film and TV director Stephen Hopkins has filmed a TV slot for the party spoofing the "Nightmare on Elm Street" movie franchise.

Labour's decision follows criticism that Prime Minister Gordon Brown's campaign for Britain's May 6 election has lacked razzmatazz.

In a cheeky rebuke to his critics, Brown had an Elvis Presley impersonator join him on stage at an event last weekend.

Hopkins, who is British, directed the pilot and episodes of the first season of "24." He also worked on "Californication" and "Predator 2."

He says his election ad delivers a warning about the policies of Brown's chief opponent – opposition leader David Cameron.

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LONDON — Britain's governing Labour Party says it has tapped a director of the American TV series "24" to shoot its latest election ad. Film and TV director Stephen Hopkins has filmed a TV slot...
LONDON — Britain's governing Labour Party says it has tapped a director of the American TV series "24" to shoot its latest election ad. Film and TV director Stephen Hopkins has filmed a TV slot...
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gappedtoothgodwarrior
10:12 AM on 04/29/2010
"He says his election ad delivers a warning about the policies of Brown's chief opponent – opposition leader David Cameron."

The way the polls are going, I'm not sure "Dave" is the main opponent any longer...
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photo
11:57 PM on 04/28/2010
Go Brown!
08:46 PM on 04/28/2010
Does this mean Freddie's for Labour?
ThinkCreeps
Seriously, it's time.
07:16 PM on 04/28/2010
Maybe Gordon's torture and summary execution might cause an uptick.
05:07 PM on 04/28/2010
Does this mean we get to torture the Conservatives?
01:06 PM on 04/28/2010
What a great way to lose viewership for '24'.
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12:40 PM on 04/28/2010
politics of fear is alive and doing well
12:08 PM on 04/28/2010
The media of fear.