Dawn's ad campaign comes with a clear message, seeking to capitalize off their role in the Gulf of Mexico oil spill: Now you can think about all the animals you're saving while you wash your dishes. The company is relaunching ads that emphasize their efforts to help affected animals in light of the recent disaster, Reuters reported.
Procter & Gamble has been assisting the wildlife cleanup in the Gulf of Mexico oil spill, sending 1,000 bottles of Dawn to the Gulf region to assist with the cleaning of animals.
Their ad allows them to spin the recent disaster into their fortune, turning a choice of dishwashing liquid into one that lets you make the "good" choice.
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