Since it began in 1996, Lee National Denim Day has raised over $80 million to fund breast cancer research and support programs for patients and survivors of the disease. Each Denim Day, Americans across the country wear jeans to express solidarity in the fight against breast cancer and make donations to support the Entertainment Industry Foundation's Women's Cancer Programs.
This year, actress Felicity Huffman is joining the campaign as the official 2010 Ambassador. Huffman is best known for her role portraying a character struggling to overcome breast cancer on the popular television show "Desperate Housewives."
While Denim Day isn't until October 8, supporters are encouraged to register online now to pledge to be a part of the nationwide event. Denim Day teams can be made up of friends, co-workers or other groups and can fundraise in a variety of different ways. All of the funds raised will go towards EIF's work to find new methods for early detection of breast cancer and more effective, less toxic treatment options.