Burger King is rolling out its new Fire-Grilled Ribs to major markets this week, debuting a high-ticket item that nearly rivals casual-dining prices. The new bone-in ribs, which have been tested in various markets and use the chain's new batch broilers that are now in nearly all domestic Burger King units, are priced at $7.99 as a six-piece combo meal in Dallas and $7.49 in Chicago. An eight-piece ribs meal is available in both markets for $8.99. The meals include French fries and a drink.
The ticket price nearly rivals some offerings at casual-dining restaurants like Chili's and Applebee's, which often start meal options at $9.99. Some casual-dining brands have dropped prices as low as $5.99 for special promotions on burgers, for example.