07/27/2010 05:12 am ET | Updated May 25, 2011

People Against the 'Malling of Wrigleyville' Speak Out On Facebook

Facebook groups are the new protest march -- the lazy activist's way to get media attention.

But does it work? Well, kinda. Remember the Facebook event page that asked people to show up at the defunct South Side Irish Parade "Anyways"? It caught media and police attention, but didn't bring a wave of drinkers to the Western Avenue parade route in Beverly.

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