In a move that's sure to impact the e-reader pricing wars, Barnes & Noble has fired the first salvo with a $50 gift card offering when you purchase its $259 Nook eBook Reader.
While this technically doesn't qualify as a price cut, it definitely puts pressure on Amazon to either lower the price of the $259 Kindle or throw in a gift card or freebie of its own, such as a case (neither the Kindle or Nook comes with a protective carrying case). Needless to say, Barnes & Noble is trying to gain an advantage as we head into the important Father's Day and school graduation buying season.
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