BP CEO Tony Hayward New Oil Disaster Ad: Sincere Or Damage Control?

06/03/2010 12:06 pm ET | Updated May 25, 2011

BP has just released a new ad featuring its gaffe-producing CEO Tony Hayward apologizing for the spill and touting the company's efforts to clean it up and make it right. This ad comes just after the latest insensitive remark from Hayward in which he said that "I want my life back." He later apologized for the comment, acknowledging that 11 people who died in the Deepwater Horizon explosion and the countless of Gulf residents' lives who have been affected by the spill.

This ad also comes at a time when BP's stock price has taken huge hits, its reputation could be irreparably damaged and there is increasing pressure on Hayward to resign.