CEREAL OFFENDER: Govt. Slaps Kellogg For Unproven Health Claims -- Again

WalletPop:

When it comes to claims about its cereals, Kellogg should just stick with "Snap, crackle and pop." The food maker has yet again run afoul of the federal government, this time for making questionable claims on packages of Rice Krispies that the cereal helps support children's immunity.

To settle the allegation, Kellogg said it would expand upon a settlement it reached last year when the Federal Trade Commission blasted the company for claiming that Frosted Mini-Wheats helped kids pay better attention. Under that settlement, Kellogg agreed to refrain from making unsubstantiated claims that its products improve "cognitive ability." This time, the company has agreed to stop making any unsupported claims about the health benefits of any of its food products. (Under pressure, Kellogg dropped the immunity-support claim on Rice Krispies in November).

Read the whole story: WalletPop

Comments

[Thomas Murphy]

06:59 PM on 07/08/2010

The demented cartoons on the box turn my stomach even more than the crap inside it does.

[DeanOfTomatoes]

03:54 AM on 06/09/2010

Snap,Crackle,Cancer.

[anniebuddy]

08:21 AM on 06/07/2010

We are fed garbage by the big business food industry ... both literally by what's in the food and figuratively by the bs in marketing. You too can buy air puffed, hollow nutrient cereal that is expensive and has few health benefits ... and very well may be detrimental.

[keepyourheaddown*]

01:12 AM on 06/07/2010

There is a government? I thought all you had to do was pay somebody...

[1differentdrummer]

10:29 AM on 06/05/2010

For the same nutrition as that rice product, shred the box, pour on the milk, sprinkle sugar and there you have it. Have you ever watched kids play soccer on a Sat. AM after a junk breakfast? It gives real meaning to the word "drag." It doesn't take that much extra to fix the kid a nutritious breakfast.

[ajm8127]

03:28 PM on 06/04/2010

I love the headline.