Apple's Censorship: Bad for Customers, Worse For The Bottom Line

Apple's Censorship: Bad for Customers, Worse for Bottom Line

For as long as Apple (AAPL) has had its best-selling iPhones and iPads on the market they've taken an aggressive stance on what type of content is appropriate for the devices. As CEO Steve Jobs put it offhandedly, the gadgets offer customers "freedom from porn" -- whether they asked for it or not.

But Apple's inconsistent behavior with respect to what applications get rejected or approved, and its haphazard capitulation only when there's a public outcry, has created some mixed messages. And for a company that prides itself on quality control and a consistent product, the approach Apple is taking with app content isn't just hypocritical, it's bad for the bottom line.

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