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To Tweet Or Not To Tweet? How Top CEOs Use Twitter (PHOTOS)

Huffington Post     First Posted: 06/21/10 04:37 PM ET   Updated: 05/25/11 05:40 PM ET

Should CEOs use Twitter? The ball's still in the court: for some it brings trouble, like when former Whole Foods CEO John Mackey discussed company stock info, while others believe it builds a valuable relationship with consumers and employees. Some CEOs tweet effectively, with millions of people awaiting their daily musings, while others use the social media tool as as little more than a company mouthpiece.

Whatever the cause, an authentically-written Twitter page from the CEO -- especially one that is not all shop talk -- can generate the most precious of commodities for marketers: actual interest and engagement with customers. Or, as with one ubiquitous and often maligned media maven below, Twitter can even make a corporate titan seem more human.

Check out some of the best CEO Twitter pages now.

Martha Stewart, founder of Martha Stewart Living
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@marthastewart
Followers: 1,994,464

Too lazy to tweet with proper punctuation and spelling, Stewart's page is refreshingly imperfect (bonus: it's also free of PR-speak).
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