Palin Fiorina Endorsement: Help Or Hindrance?

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In a report today, the LA Times explores the mixed blessing Sarah Palin may have bestowed upon Carly Fiorina by endorsing her bid for Barbara Boxer's Senate seat. The Times writes:

Sarah Palin's backing of Carly Fiorina during the primary campaign gave the former Hewlett Packard chief executive an early boost in her quest to replace U.S. Sen. Barbara Boxer (D-Calif.). In a campaign season in which voters were awash in mailings, Fiorina's campaign manager, Marty Wilson, said the campaign's tracking polls showed Fiorina rocketing to a 13-point lead in one day around the time voters received a mailer highlighting the former Alaska governor's endorsement.

While Palin might have been a boon to Fiorina's primary campaign, Barbara Boxer's camp is betting her endorsement can be a major hindrance moving forward in the general election. To this end, the Boxer campaign launched this web video in an attempt to tie Palin and Fiorina together in the minds of California's electorate.

In a statement to the Times, Fiorina's camp responded to the video:

"We are glad to have Gov. Palin's endorsement," Thoma said in an e-mail, "and Carly would far prefer the support of a fellow political outsider who shares her opposition to massive government expansion over that of [House Speaker] Nancy Pelosi and [Senate Majority Leader] Harry Reid, who champion tax increases and government takeovers of everything from our healthcare system to the financial markets, while doing nothing to stimulate true job creation and sustained economic growth."