AUCTION UPDATE: Technology Spurs Christie's To Record Sale (VIDEO)

06/23/2010 01:39 pm ET | Updated May 25, 2011

Formidable auction houses, like Christie's, aren't generally known for their use of advanced technology. For their sale of modern and impressionist art work in London, Christie's is expected to generate record sales as it puts new technologies to good use. The auction itself is being touted as one of Christie's most ambitious and thorough, spurred on further by their development of an iPhone app and Christie's Live, which allows you to be a part of the auction, live, from anywhere in the world. Gone are the days of simply phoning in bids.