Will Goldman Sachs's CEO Appear On Oprah? It's Been Discussed

Will Goldman Sachs's CEO Appear On Oprah? It's Been Discussed

Instead of another politically-charged appearance before Congress, some at Goldman Sachs are suggesting that CEO Lloyd Blankfein make a visit to Oprah's couch, Dow Jones Newswires reported yesterday.

This idea was likely not the brainchild of famously caustic PR chief Lucas Van Praag, who was dubbed the bank's "Rococo Prince" by the New York Observer. According to Dow Jones, Fiona Laffan, the bank's the head of media relations in Europe, Middle East and Africa, said at a recent industry event that the bank is mulling a large ad campaign to improve its image. That PR blitz could include a visit to Oprah. Here's Dow Jones: "We are thinking of advertising" for the first time, she said. "There are people [in the bank] who think we should go on 'Oprah.' I'm not one of them."

At Dealbreaker, Bess Levin has asked the site's readers to get this meeting to happen: "We need Lloyd jumping in a couch. We need him passing out the ridiculous gifts audience members receive. And we'll do whatever it takes to make this happen. And I do mean anything."

Praag, Goldman's chief PR rep, told Levin that the bank has no plans have executives appear on the show. The New York Post spoke to other unnamed Goldman sources who said there is no Oprah appearance in the offing -- but they confirmed the bank is actively working on an image makeover.

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