Nickelodeon Tries To Break Into Movies Again

Nickelodeon Tries To Break Into Movies Again

Viacom has long wanted its movie studio, Paramount, to tap into the brand equity and marketing muscle of its children's television empire, Nickelodeon. But corporate squabbling, management upheaval and more immediate needs -- like jump-starting Paramount's primary movie pipeline -- have stalled the Nickelodeon effort since Brad Grey took over as studio chairman in 2005. With those fires doused, Mr. Grey and his lieutenants say they are at long last turning their attention to Nickelodeon Movies.

Popular in the Community

Close

What's Hot