Anybody who's bought a national newspaper in the past two months has probably seen BP's full-page spreads pledging, "We will get it done. We will make this right." The ads have been prominently displayed in the New York Times, Washington Post, and USA Today, among other outlets. Given the ad rates at these papers, it's clear that BP has been forking over plenty of money for the campaign.
BP Oil Spill Ad Buys: At least $5.6 Million Spent So Far