Given how often food writers hail a new era of healthy eating for America, it's odd how every few months there seems to be another explosive fast-food-product launch, resulting in near riotous enthusiasm. KFC practically ignited World War III with free coupons for its grilled chicken; the company's surreal Double Down bunless "sandwich" received a likewise deafening response.
June brought us Burger King's out-of-nowhere experiment with pork ribs, which turned out to be so spectacularly successful that the chain sold 10 million of them and ran low on ribs a week before it planned to end the limited-time offer. Reaction from the business press was almost breathless in its admiration. "BK Ribs So Hot They're Nearly Sold Out," ran the headline on MSN.
Burger King's Ribs Success Story