07/07/2010 12:18 pm ET | Updated May 25, 2011

Burger King's Ribs Success Story

Given how often food writers hail a new era of healthy eating for America, it's odd how every few months there seems to be another explosive fast-food-product launch, resulting in near riotous enthusiasm. KFC practically ignited World War III with free coupons for its grilled chicken; the company's surreal Double Down bunless "sandwich" received a likewise deafening response.

June brought us Burger King's out-of-nowhere experiment with pork ribs, which turned out to be so spectacularly successful that the chain sold 10 million of them and ran low on ribs a week before it planned to end the limited-time offer. Reaction from the business press was almost breathless in its admiration. "BK Ribs So Hot They're Nearly Sold Out," ran the headline on MSN.

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