07/08/2010 02:06 am ET | Updated May 25, 2011

New iPhone App: Shazam for Art

From Koan Jeff Baysa's senseight...

"Hey, I'm just recently back from Basel, Switzerland, where I helped launch a terrific new product by Collectrium, a New York-based company that has developed this iPhone app that has been hailed as "the Shazam for art" (demo here). It debuted at the SCOPE Art Fair Basel 2010 and subsequently at VOLTA6, two international art fairs that ran concurrently with Art Basel. Check this out: you hold up your Collectrium app-enabled iPhone and take a picture of a work of art at SCOPE or VOLTA, and if it's in the rapidly expanding database, then info on the artist, attributions, even auction records and provenance is delivered right onto your screen! You can even browse the entire online catalogs for the shows.

This is an incredible tool for collectors and other fairgoers who previously had to take shots of the artwork, then the label, then the gallery signage, then at the end of the day, match all the bits and bobs to make sense of it all with scribbled notes and stacks of business cards."