Apple TV To Push 99 Cent Streaming TV Rentals: RUMOR

09/08/2010 05:12 am ET | Updated May 25, 2011

Apple is about to get a lot more serious about its "hobby" with the next release of its Apple TV set-top box, as sources say that the software company will look to push a new streaming rental service that will offer up individual TV episodes for 99 cents.