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Tweeting, Deejaying And Other Ways College Presidents Connect With Students

09/11/2010 05:12 am ET | Updated May 25, 2011

In his three years as president of George Washington University, Steven Knapp has tried nearly everything to bond with undergraduates.

He moved onto campus, right across the street from a freshman dorm known for its party culture. He hired a graduate student to tell him which events to attend. He helped students haul their stuff into the dorms, created a Facebook account, danced at parties, judged a pie-eating contest and drummed with a basketball player.

Still, many students thought he was boring and out of touch.

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