'Beavis And Butt-head' Coming Back To MTV
Beavis and Butt-head are coming back to MTV.
The New York Post's Michael Starr reports that "Beavis and Butt-head" episodes are "in the works."
The show, which was a hallmark of '90s slacker culture, was canceled in 1997.
"The new series would keep Beavis and Butt-head in their perpetual high-school state, but it would be updated so that the pals -- who obsessively watch music videos on a battered TV set -- could lob their snarky comments at more current targets like Lady Gaga," the Post reports. "The show's minimalist animated style is also expected to remain intact."
The move would both fit into MTV's broader strategy of returning to scripted fare and, as Starr notes, give the network a "back door" into playing music videos again.
Last month, the Wall Street Journal's Sam Schechner reported on MTV's move towards scripted programming, including "The Hard Times of RJ Berger" and "Warren the Ape."
From WSJ:
The new shows are part of a shift in resources to broaden MTV's programming slate beyond the heavy-reality TV fare for which it has become known in the last decade. About 18% of the approximately 50 potential shows MTV plans to test internally this year will be scripted or animated, up from just a handful a few years ago, the network says. MTV executives say they hope to greenlight two to four new scripted shows a year....Get HuffPost Media On Twitter, Facebook, and Google Buzz! Know something we don't? E-mail us at media@huffingtonpost.com
"The idea is that we should diversify our programming," Philippe Dauman, Viacom's chief executive, said in an interview. "If you limit yourself to one type of show, you're playing with one hand behind your back."
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First Posted: 07-14-10 11:14 AM | Updated: 07-14-10 11:22 AM