Turns out even the Old Spice guy is a bandwagon Blackhawks fan.
The suave, super-handsome "Man Your Man Could Smell Like" made his debut in this year's funniest Super Bowl commercial. But in a brilliant piece of viral marketing, he recently began filming short spots responding to questions from Twitter users and posting them on YouTube.
Apparently still delirious from their championship on the ice, the Blackhawks decided to get in on the action as well, asking the Old Spice man what he'd do if he had the Stanley Cup for the day.
Watch as he explains how he would use the Cup to take over their "ice-team":