Virgin Plans Maverick Magazine, iPad App

First Posted: 09/15/10 06:12 AM ET Updated: 05/25/11 06:05 PM ET

Virgin

Advertising Age:

Virgin is planning to extend its brand into consumer magazines with the launch of a new title, Maverick, which will be available as an app for the iPad, iPhone and eventually, Android.

Read the whole story: Advertising Age

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07:45 PM on 07/18/2010
i want more$$
olddognewtrick
Half full or half empty...It's the same
01:23 PM on 07/18/2010
Who says airline food isn't yummy? Especially when delivered by the prez...
04:22 AM on 07/18/2010
how unoriginal...what did Pink Floyd sing...yep..."Will some woman in this desert land
Make me feel like a real man? Take this rock n roll refugee...Ooo Babe, set me free
Ooooo I need a dirty woman, Ooooo I need a dirty girl"...sigh...another Big Cheese, just like all the other Big Cheeses, but that's Gorgonzola or "mi scusi" that's a Maverick Virgin to you!
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alanposting
Get you head out of the sand!
05:25 PM on 07/16/2010
I also used to think he was cool , you know his hair and all. Compare the rates on his airline ..much more than all of the others. I fell for his pre-paid phone a few years ago (i think it went bust a few years ago) and it was so expensive to use I threw it away. So he might look "cool", just remember its all about profit. I don't think i will be reading his new magazine.
03:38 PM on 07/16/2010
I never understood why airlines have their own magazines.. Inflight reading probably?
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eXpresso
not the beverage, the spreadsheet
04:19 AM on 07/17/2010
it's a billboard that captures 100 percent of the audience for the duration of the flight. huge money
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eXpresso
not the beverage, the spreadsheet
04:19 AM on 07/17/2010
the audience's attention, i should say
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12:26 PM on 07/18/2010
I NEVER read them - but then, I don't look at the useless gifts and gadgets mag, either. Once was enough for both - I couldn't figure out where to put the steam-powered automatic dog food dispenser with the built-in radio featuring twenty-four popular dog barks in frequencies only they can hear...
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mediamarv
1-2-3 Is this thing working?
03:26 PM on 07/16/2010
Is he holding a Maverick Virgin???
02:36 PM on 07/16/2010
Richard Branson has to be the coolest guy on this planet. And he built it all in England. (The evil socialist capital,)
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MissRoseNylund
Shares house with Blanche, Dorothy and Sophia.
01:28 PM on 07/16/2010
A magazine about Maverick Virgins? Is that what Bristol Palin is?
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AyeChart
Retired Army, half-retired physician
01:07 PM on 07/16/2010
I loved those photos of the Virgin CEO waterskiing with the naked model on his back. Nice work if you can get it.
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12:27 PM on 07/18/2010
The position's been filled - but thank you for your interest...
olddognewtrick
Half full or half empty...It's the same
01:24 PM on 07/18/2010
Yeah...filled by the prez himself...