In a real win-win-win for Miu Miu, a dress from the label's autumn-winter 2010/2011 ready-to-wear collection was featured on three magazine covers, the Guardian UK points out. Lily Allen dons the runway look on the July front of UK Elle, Eva Mendes wears the tangerine version on W magazine and Freja Beha Erichsen models the same one on the cover of British Vogue.
This type of situation is certainly rare. Elle editor Lorraine Candy told the Guardian, "Usually press offices are pretty good at making sure we don't get the same dress as our rivals." She played off the matchy-matchy-matchy mistake like it was no big deal. She remarked, "You have to take these things in your stride," but, "obviously I'd rather it wasn't on a major rival."
The dress in question costs between $2,300 and $5,000.