99 Cent Stores Sued Over Penny Price Increase

99 Cent Stores Sued Over Penny Price Increase

A fraction of a penny is amounting to one big headache for 99 Cents Only Stores.

Two years ago, the City of Commerce retailer -- faced with rising inflation and higher costs -- raised the top price of its goods to 99.99 cents from 99 cents. Company executives thought it was a clever way to increase sales while staying loyal to the chain's love for the number 99.

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