When did weddings become a marketing opportunity? When sponsors pay to donate goodies for the gift bags.
Celebrity chef Art Smith is seeking sponsors for his Aug. 21 nuptials to his longtime partner, artist Jesus Salguerio. A flier sent last week to top PR companies offers commercial underwriting: $2,500 for the privilege of donating 350 items for guest gift bags; $20,000 and 350 products gets four tickets to the celebration. Part of the proceeds, according to the flier, will go to Common Threads, Smith's charity to teach healthy living to poor children.