Fox News Audience Just 1.38% Black
Fox News may be the undisputed ratings champion in cable news, but not among black viewers.
The New York Times' Brian Stelter tweeted that, according to Nielsen Media Research, Fox News has averaged just 29,000 black viewers in primetime so far this television season (9/09-7/10). That represents just 1.38% of its 2.102 million total viewer audience.
CNN and MSNBC, meanwhile, both have far more black viewers, both in absolute terms and as a proportion of their overall audiences.
MSNBC has averaged 145,000 black viewers, representing 19.3% of its 751,000 total viewer audience.
CNN has averaged 134,000 black viewers, representing 20.7% of its 648,000 total viewer audience.
Stelter noted that he pulled the Nielsen numbers after working on his story in Monday's New York Times on race and cable news.
His piece, "When Race Is the Issue, Misleading Coverage Sets Off an Uproar," examines the recent media firestorm over comments made by USDA official Shirley Sherrod as an example of "warfare" waged by conservative media.