08/06/2010 10:02 am ET Updated May 25, 2011

Ralph Lauren Children's Book: 'The RL Gang' Mixes Shopping And Stories For Kids

Dr. Seuss and Shel Silverstein may have some competition in the children's book department, thanks to Polo Ralph Lauren's first storybook, "The RL Gang." But unlike Mr. Seuss and Mr. Silverstein, Ralph Lauren and his team have created an online virtual experience that goes live Aug. 18.

Read more on The Wall Street Journal