"Jeggings," "Balmain" and "Distressed Slouchy Skinny Jeans" aren't words you would associate with Kmart...until now. The big box store is upping its fashion ante, taking a cue from Target, and offering trendy duds for fall.
Its website is already pushing key themes for next season's dressing, from military to rocker to embellishments and the brand ran four pages of print ads in September's Vogue. And according to WWD, Kmart has even staged runway shows in Chicago and Los Angeles to promote its three new juniors lines: Dream Out Loud by Selena Gomez, Bongo and Rebecca Bonbon. Chief marketing officer Mark Snyder explained to WWD, "The runway shows are designed to show our capabilities and the type of fashions we have. Customers believed we didn't have enough brands or the right brands. We always had a great selection of private labels."
None of the new Balmain-esque pieces are online yet, but take a look at some screen grabs we pulled from Kmart's website below. What do you think?