In the heavily-publicized lead up to his book's August 31st release, "Freedom" author Jonathan Franzen is promoting his book with a "little author video," but not before talking about how much he dislikes "little author videos."
"This might be a good place for me to register my profound discomfort at having to make videos like this," Franzen said. "To me, the point of a novel is to take you to a still place. You can multitask with a lot of things, but you can't really multitask reading a book. You're either reading a book or you're not. To me, the world of books is the quiet alternative, an ever more desperately needed alternative."
In the no-frills video, Franzen gives an early hint of one of the book's central conflicts: world overpopulation and how it conflicts with the meaning we place on raising children.
"Freedom" has already received a great deal of attention and early acclaim. He's the first living novelist to get the Time cover in a decade, and the book has garnered praise from The New York Times, Esquire, and NPR.
Despite all the positive press, when it comes to self-promotion, does Franzen get it right?
Every Friday, HuffPost's Culture Shift newsletter helps you figure out which books you should read, art you should check out, movies you should watch and music should listen to. Learn more