MAC makeup has pulled the plug on its controversial Rodarte collaboration, announcing via Facebook that they will not shelve the products named for different elements of Mexican culture. The collection first came under fire last month when a blogger at The Frisky called out the Mulleavy sisters for calling a nail polish color "Juarez," after "an impoverished Mexican factory town notorious for the number of women between the ages of 12 and 22 who have been raped and murdered with little or no response from police."
Rodarte and MAC apologized, ultimately saying they would donate 100 percent of the proceeds from the collection to benefit the women and girls of Juarez, but on Tuesday, MAC posted the following statement to its Facebook page:
Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C's commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.
M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue.
What do you think? Did they make the right decision?