UBS, the Swiss bank, is relying on the former astronaut Neil Armstrong, star architect Zaha Hadid and fast cars to help it win back customers.
In a new advertising campaign, which started in Switzerland on Sunday, the bank shows images of celebrities and descriptions of their achievements above the slogan: "We will not rest. UBS." The bank also said Monday it signed a global sponsorship agreement with Formula 1, the car racing competition, though it would not disclose financial details.
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements.Learn more