Huffpost Business

New UBS Ad Campaign: 'We Will Not Rest'

Posted: Updated:

UBS, the Swiss bank, is relying on the former astronaut Neil Armstrong, star architect Zaha Hadid and fast cars to help it win back customers.

In a new advertising campaign, which started in Switzerland on Sunday, the bank shows images of celebrities and descriptions of their achievements above the slogan: "We will not rest. UBS." The bank also said Monday it signed a global sponsorship agreement with Formula 1, the car racing competition, though it would not disclose financial details.

Read the whole story at nytimes.com

Around the Web

YouTube - UBS Commercial

UBS Seeks to Re-Establish Reputation With New Ad Campaign - WSJ.com

UBS Plans Ad Campaign to Woo Back Clients - CNBC

UBS Unveils New Ad Campaign; the Best and Worst Slogans in Modern ...

UBS CEO Gruebel Gets Personal In "We Will Not Rest" Ad Campaign

UBS's Hiking Ad Campaign Well-Received; Guides Out Of Stock