BUSINESS

New UBS Ad Campaign: 'We Will Not Rest'

08/23/2010 12:20 pm ET | Updated May 25, 2011

UBS, the Swiss bank, is relying on the former astronaut Neil Armstrong, star architect Zaha Hadid and fast cars to help it win back customers.

In a new advertising campaign, which started in Switzerland on Sunday, the bank shows images of celebrities and descriptions of their achievements above the slogan: "We will not rest. UBS." The bank also said Monday it signed a global sponsorship agreement with Formula 1, the car racing competition, though it would not disclose financial details.

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