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Seth Godin, Bestselling Author, Will No Longer Publish Traditional Books

First Posted: 08/23/10 02:20 PM ET Updated: 05/25/11 06:25 PM ET

Ebook

sethgodin.typepad.com:

The thing is--now I know who my readers are. Adding layers or faux scarcity doesn't help me or you. As the medium changes, publishers are on the defensive.... I honestly can't think of a single traditional book publisher who has led the development of a successful marketplace/marketing innovation in the last decade.

Read the whole story: sethgodin.typepad.com

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Filed by Sammy Perlmutter  |