In 2009 Guinness & Co. established the Arthur Guinness Fund to improve the communities where the 250-year-old stout is sold. Currently, the fund supplies water filters in West Africa and finances social entrepreneurs in Great Britain, Indonesia and the United States.
Last week, the company pledged to turbocharge its worldwide social entrepreneurial support. The Arthur Guinness Fund will be bumped from €6 million ($7,581,600) to €7.4 million ($9,097,920) by 2012, and will partner with Ashoka, a global network of more than 2,000 experienced social entrepreneurs. Over the next three years, the fund will select 30 fellows, each of whom will receive financial, strategic and practical support for projects that deliver positive social change to their communities.