COLLEGE
11/01/2010 05:12 am ET | Updated May 25, 2011

University Of Phoenix Wages Positive-PR Campaign

When it comes to marketing, the University of Phoenix doesn't like to be outdone. Its advertisements are ubiquitous on public transportation and television, its name is splashed across the Arizona stadium that hosted the 2008 Super Bowl, and earlier this summer it offered scholarships to members of the Boys and Girls Club as part of its sponsorship of basketball star LeBron James's announcement of his next career move.

But while those efforts help spread Phoenix's name by reaching a wide audience, they haven't prevented intense scrutiny from Congress, the Obama administration and various news outlets

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