Lanvin & H&M Partner For Fall

NEW YORK — Lanvin will be the next high-fashion house to become a partner of fast-fashion retailer H&M.

The joint collection, featuring womenswear and menswear, will go on sale Nov. 20 in North America and then to the rest of the world three days later.

"H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public," said Alber Elbaz, artistic director of Lanvin.

Elbaz will oversee design with menswear designer Lucas Ossendrijver.

H&M has made a habit, a fairly successful one, of joining with top fashion names for limited-edition, buzzed-about collection. Previous partners included Karl Lagerfeld and Stella McCartney.

Those names, however, were generally well known to the mass-market audience; Paris-based Lanvin is much more of a fashion insider's favorite brand.

H&M will preview the collection to the public in an online film on hm.com on Nov. 1.

"This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world," Elbaz said in a statement.

Comments

[hulagirrrl]

06:43 PM on 09/04/2010

When I lived in Europe H&M partnered with Karl Lagerfeld, and women stood in line before the stores opened to purchase a piece of KL clothing. All were sold out on the same day. I believe they also had Stella McCartney one year. This is really great and I wish we had a H&M here in Hawaii, I would get in line with the women to wait for the doors to open. :-)

[xbrooklyngrrl]

05:48 PM on 09/04/2010

I keep going into H&M, and never come out with anything, the clothes are all just too cheesy and wrong. I don't get the appeal, and I'm not a snob, I've bought tops in Forever 21, buy basics in Gap but this place sucks.

[hulagirrrl]

06:46 PM on 09/04/2010

I really am not aware if H&M uses underpaid laborers and horrible working conditions to make their clothes, but Forever 21 certainly does, it is a very unethical clothing manufacturer from China who markets forever 21 so you would never catch me there. H&M has some clothes that are actually nicely made and last, but most of it is fashion and used maybe one season for the younger crowds. The children clothes are nice and I used to buy a lot of them when I had access to stores while I lived in Europe, another chain was Zara also cute stylish clothes for the season.

[Jill Santos-Recinto]

12:18 AM on 09/12/2010

That's why you don't get the appeal of H&M, is because you shop @ Gap and Forever21. Why would it still be famous, if it sucks?

[Andra Claudia Garcia]

12:48 PM on 09/04/2010

they look like droids ahhhh

[Jesse P. Steinberg]

09:39 AM on 09/04/2010

This is really good news. I just hope Lanvin will not, do what H&M wants (i.e China production). I understand H&M is fast retailing. Thing is Lanvin will want a product that last years and not one season (quality wise). Even though many people who buy Lanvin and buy the collection each season, could wear the older season and it would seem new. Lanvin H&M collection should be the same.

I am just wondering why Uniqlo did not speak to Lanvin.

[hulagirrrl]

06:49 PM on 09/04/2010

They will design a line and have input into quality but it is one shipment and when it is sold it's gone, great marketing. All in all you will find some pieces at their stores that are not cheaply made, overall you will get what you pay for, so there are definitely better stores out there and I trust most of the things are made in China, even for the up scale brands as Lauren and what have you. H&M produces in Turkey also but I don't know if the ship that to the US.

[Eres]

02:29 AM on 09/03/2010

Lavin + "Made in China" just doesn't translate.

[Jesse P. Steinberg]

09:36 AM on 09/04/2010

Quite understandable.

Lanvin could be negotiating that its line must be made in Eastern Europe and not in China.

[hulagirrrl]

06:52 PM on 09/04/2010

Yes it does when things are mass produced, and they are not the exception to that rule. Many high end manufacturers also produce in Turkey, Spain, Portugal but still you do not know if it is entirely made there. Chinese own almost all of the garment factories in Africa for example, so it may say one thing on the label, but look at the ownership then you'll get the real deal, like forever 21 as example. Chinese owned and produced copied probably from the high end designers who produce in their factories as well.

[MMJones]

12:05 AM on 09/05/2010

Forever 21 owners are Korean.

[Cali Saracen]

12:11 AM on 09/03/2010

I will be there at dawn

[Callyson]

09:07 PM on 09/02/2010

I am so there...

[mravka]

08:51 PM on 09/02/2010

Lanvin for the masses!

Hip hip HOORAY!

[mc417]

08:20 PM on 09/02/2010

Great news... if I didn't live in Australia with no H&M!!! Guess I will have to scan ebay...

[zimbabwechic]

04:28 PM on 09/02/2010

GAWD THANK YOU!!! I will be at H&M at 1am just to get my hands on this collection

[sporozoa]

03:46 PM on 09/02/2010

I love the fall 2010 collection for Lanvin. This is great news!