In College Recruiting, It's All In The Envelope

11/10/2010 05:12 am ET | Updated May 25, 2011
  • Inside Higher Ed

At the University of Dayton this fall, the numbers are looking great -- 2,065 arrivals for the fall, about 300 more than the university has been seeking. And that followed an encouraging admissions cycle -- with more students visiting, more students applying, heightened academic quality and so forth.

Why such strong numbers?

According to Sundar Kumarasamy, vice president for enrollment management, it's all about pushing the envelope -- and he means just that, the envelope.

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