Nissan's new ad for the Leaf, its much-anticipated entrance into the electric car field, somehow combines melting ice caps, an electric car, a polar bear and a strangely moving man-and-animal embrace.
BrandChannel notes that the ad was launched on Thursday's National Football League opener, and says the ad takes a tiny bit of political license:
It's interesting, too, that for the ad, Nissan positioned Leaf in a driveway, untethered - not in a garage where it's actually likely to be found each morning, connected by a cord to an electrical outlet, when an owner leaves the house to get into the vehicle for the commute.
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