Stacy Lomman: I Started My Own Fashion Label Using Social Media (VIDEO REPORT)

In a difficult economic environment, innovative fashion designer Stacy Lomman raises enough cash online from complete strangers to put on her first fashion show during New York Fashion Week.

Tell us what you think of her strategy!

Samira Nanda and Hunter Stuart discover her story.

WATCH:

Comments

[Susan Defant]

02:10 PM on 09/27/2010

I enjoyed watching your fashion show online and wish that I could have been there in person. What an extraordinary collection of dresses! Each one is beautiful and obviously made to perfection. Stacy you are extremely talented and I just know this is the beginning of great things to come. Best wishes. Susan Defant

[Lea Marra]

12:27 PM on 09/20/2010

I have the honor in saying that I know Stacy, and trust me she is as beautiful (both inside and out) as her dresses! I worked backstage during her show and was completely in awe on how everything worked out! The show was a success and her collection was amazing! I know how hard she worked and it completely paid off! The concept of using social media to launch her line is simply brilliant! Stacy you are such an inspiration to us in so many ways!

[idazzle]

11:52 AM on 09/17/2010

Wow, Stacy, I don't know what is most remarkable about your story: the fact that you are making your passion a reality, the way you leveraged social media to launch your line, or the DRESSES! Love it that you are getting such great press.

Oh, have to mention the NYC rings from Wendy Brandes almost steal the show. Love your style.

[Jennifer Weitzman]

10:58 AM on 09/17/2010

The dresses are FIERCE!!!! I love the power of social networking. It's such an amazing way to do business in this new world. Hats off to Stacy, this collection is fabulous. Seeing the sketches comes to life was really amazing.

[Stacy Lomman]

11:07 AM on 09/17/2010

Thank you Jen!!!

[Snalf]

11:02 PM on 09/16/2010

thanks to everyone especially Wendy for the great info we used it to cover this issue on our post today over on Taste: www.toast-jam.com/taste/?p=2251
cheers!

[Stacy Lomman]

11:08 AM on 09/17/2010

Thank you, I loved your post :-)
xo

[Tina Anderson]

08:46 PM on 09/15/2010

I'm pleased to say that I was able to attend the show in person and it was fantastic! It's so exciting to see Stacy's vision come to life.

[Punk Glam Queen]

06:00 PM on 09/15/2010

Stacy, I'm so very proud of you for pulling off what at times must have felt like a daunting task. You did it! And with such panache! As an ex-designer, I know how hard it can be to find funding, and I'm so very glad you did. I do hope to have a Stacy Lomman original in my possession one day soon! Best of luck, I know we'll be seeing more of you in seasons to come.
With Love,
Suzanne

[Stacy Lomman]

11:10 AM on 09/17/2010

Suzanne, I am so glad you were able to attend. We'll make sure you've got a garment in your closet soon enough :-)

Stacy
xo

[Drew C]

01:09 PM on 09/15/2010

I've attended Stacy's show and her dresses were amazing. It was a pleasure to see her hard work pay off! Her approach to funding and publicity was definitely very unique. This is a reflection of Stacy's creative personality, which is finding great solutions to seemingly difficult problems. Super proud of her!

[Christine MacDonald]

01:04 PM on 09/15/2010

I'm the proud sponsor of the gorgeous Gwendolyn P dress. I "met" Stacy through her blog, and had the pleasure for meeting her in New York. I loved her show and the dresses were all beautiful.

I think she's a New York fashion treasure and I know she'll be a force in the market!

[Sylvia Williams]

11:06 AM on 09/15/2010

This was such a unique way for Stacy to launch her line. For as long as I have known her, she has always wanted to do this and she is so talented. I was more than happy to make a contribution to her Kickstarter account. Her dresses are amazing!!!

[Sylvia Williams]

10:06 AM on 09/15/2010

For as long as I've known Stacy, she has wanted to launch her own line and I was more than happy to make a contribution to Kickstarter to make this project a reality. Using the social media was such a unique way for her to make this show happen and I am so proud of her! And her dresses are amazing!!

[kimi6]

09:56 AM on 09/15/2010

Oooo...love those dresses. I wish her great success. It's great to see wonderful women succeed.

[Stacy Lomman]

11:11 AM on 09/17/2010

Oh, thank you!!! I really appreciate the comment :)

[Keith Deines]

09:47 AM on 09/15/2010

Bravo!!!

[Stacy Lomman]

11:12 AM on 09/17/2010

Thank you Keith!!

[Elizabeth Coyne]

11:31 PM on 09/14/2010

I "met" Stacy through the blogging world, and was a contributor to her Kickstarter project. We haven't ever met, and don't really know each other, but I sponsored a dress, and am thrilled to have been a part of launching her label—I love her work. I'm really happy for Stacy and as far as I'm concerned, she's a complete success the first time out!

[Stacy Lomman]

11:13 AM on 09/17/2010

Elizabeth, you're an angel... what else can I say?
Can't wait for you to have your dress :)

[Snalf]

11:01 PM on 09/14/2010

wendy if you sponsored two dresses. . .if you want send me a quote on how it was you first became engaged with her brand and how social media kept you connected from concept through to the actual physical event and beyond and i will work it into our post. . .email it to [e-mail]. . .