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McDonald's Ups Foot Traffic 33% On Foursquare Day

First Posted: 11/17/10 05:12 AM ET Updated: 05/25/11 06:40 PM ET

Mcdonalds

Econsultancy:

McDonald's may be a large brand, but it doesn't always want to invest large budgets in marketing. With a little help from Foursquare this Spring, the fast food chain increased foot traffic 33% in one day with an investment of less than $1,000.

Read the whole story: Econsultancy

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Filed by Bianca Bosker  |