McDonald's Ups Foot Traffic 33% On Foursquare Day

11/17/2010 05:12 am ET | Updated May 25, 2011

McDonald's may be a large brand, but it doesn't always want to invest large budgets in marketing. With a little help from Foursquare this Spring, the fast food chain increased foot traffic 33% in one day with an investment of less than $1,000.

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