iPad Wine Lists Helping Restaurants' Sales

09/20/2010 02:58 pm ET | Updated May 25, 2011
  • By Keith M Tuaw.com

One upscale restaurant in Atlanta, for example, has decided to take its very extensive wine list and bring it over to the iPad, as the New York Times reported. The restaurant uses iPad-specific software to display its wine list, along with information on each wine, including ratings, pricing and pairing suggestions. Like traditional menus, the iPads are handed out to diners. The result of the switch is pretty impressive: wine sales shot up 11% from the first day the iPad wine list was introduced.

Similar experiences with iPad wine lists were noted at restaurants in New York City, London and Sydney.

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