Former Alaska Governor Sarah Palin's PAC, SarahPAC, has released its second video, a fluffy ad-like production that has the optics of a promotional video for the Tea Party movement -- and perhaps a preliminary campaign commercial for a 2012 Palin run utilizing that mantle.
The spot feels stylistically like a carbon copy of SarahPAC's first video, but instead of focusing on her roster of game-changing "mama grizzlies," this creation is focused solely on the Tea Party.
"The Tea Party movement is not a top down operation, it's a ground up call to action that is forcing both parties to change the way that they're doing business," Palin says over a montage of the former vice presidential candidate speaking at various Tea Party events. "It is just so inspiring to see real people -- not politicos, not inside-the-Beltway professionals -- come out and stand up and speak out for common-sense conservative principles."
"This party that we call the Tea Party is the future of politics," Palin concludes.
Chris Cillizza of the Washington Post notes the ambitious tone of the video and surmises that she may be laying the ground work for a White House run:
Former Alaska Gov. Sarah Palin (R) appears to be making a purposeful play in recent days to be the face of the "tea party" movement, a strategy that suggests what sort of candidacy she would run if she enters the 2012 presidential contest.
Despite Sarah Palin's undeniable power within the Tea Party, House Minority Whip Eric Cantor maintained recently that she was in fact a leader in the GOP as well. Some of the selected rhetoric in the video appears to be seeking to highlight her often divisive nature with establishment Republicans, however, and may be seen as a move to walk away from Cantor's contention.
Palin's presidential ambitions have been habitually shrouded, though last week she told Fox News that she'd be willing to the presidency "a shot" if the circumstances were right.
Palin introduced the new video on her Facebook page Tuesday in a message that included a rather generic call to arms for her supporters to back Tea Party-type candidates:
And please support commonsense conservative candidates who will work with you, and for you, to provide solutions to America's challenges. Constitutionalists who are running for the right reasons will put our country back on course -- for opportunity and freedom for all.
Watch SarahPAC's New Ad: