Virgin Hotels Launches Website, Actual Hotels Can't Be That Far Behind

We knew it was bound to happen: Richard Branson's mega-conglomerate, Virgin, is launching a hotel chain. There have been rumors for months, nay years, about this, but the proof is in the pudding: the company just launched a website.

The brand is first targeting "major urban markets" in North America (since they fly to New York, L.A., San Francisco and Miami, among others, we bet those are on the short list for first dibs). The hotels will have roughly 150 to 400 rooms and will be of 4-star quality.

According to the company, their target guest is "more than comfortable with technology" and is likely a member of the creative class (their word, not ours).

Where would you want to see a Virgin Hotel? Leave your ideas in comments.

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Virgin Hotels Is...

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Comments

[PresidentRobertBooth]

12:29 AM on 09/24/2010

I'd love to spend a night inside a Virgin...........







......hotel.

[ChangingTimes]

08:19 PM on 09/23/2010

The Virgin brand is not what it used to be ...

[obelis kreative]

08:29 PM on 09/22/2010

He's certainly done it before...
Buy it, hype it, sell it, who's next?

[LeeCalif]

06:18 PM on 09/22/2010

Just not too expensive !

[berserk]

10:04 AM on 09/22/2010

the really creeps me out

[truffs1010]

08:56 AM on 09/22/2010

Erm, little research required HuffPo. Yes this is a new Virgin Hotels, but not the first version of Virgin Hotels; circa 1988, Virgin Hotels was launched.

No matter what, RB surrounds himself with top people, this time around I think it should be a success.

[Hardyman1966]

07:49 PM on 09/21/2010

If they do hotels the way they do airlines, this is a no-brainer!