Craigslist founder Craig Newmark said he thinks NPR will be a "dominant force" in media by 2020, thanks to the organization's membership model.
Speaking recently with Atlantic writer James Fallows at a journalism event in Washington, Newmark said that he now believes that successful news organizations "will be the ones that view themselves as public service models.
"I have a feeling that membership models and philanthrophy models will be stronger than advertising-supported organizations, because people are willing to pay for trustworthy news," he said.
He added that the Internet, with its lower advertising rates, will only strengthen news outlets that get revenues from other sources.
"I have a feeling that NPR is going to become a dominant player in the world of media, say, by 2020," Newmark concluded.