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Carly Fiorina And Meg Whitman Diverge On Strategy

10/11/2010 11:52 am ET | Updated May 25, 2011

Whitman is following the well-tested route of Republican candidates who have succeeded statewide in California. After stressing her conservatism in the primary, she softened her rhetoric and began emphasizing her moderate stances to appeal to independents.

Fiorina has chosen a riskier strategy. She has stood firm on the conservative positions she staked out in the primary, betting that Republicans' enthusiasm this year will help overcome Democrats' registration advantage and that swing voters will overlook the areas where her views are out of sync with theirs.

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