Huffpost Technology

Online Tracking Company RapLeaf Profiles Users By Name

Posted: Updated:

RapLeaf says it never discloses people's names to clients for online advertising. But possessing real names means RapLeaf can build extraordinarily intimate databases on people by tapping voter-registration files, shopping histories, social-networking activities and real estate records, among other things.

Read the whole story at

Around the Web

Most Consumers Clueless About Online Tracking - PCWorld

How Online Tracking Companies Know Most of What You Do Online (and ...

Tracking The Companies That Track You Online : NPR

Simple Online Time Tracking, Timesheet and Reporting Software: Harvest

Facebook Retreats on Online Tracking - New York Times

Consumer groups: Online tracking at 'alarming levels' | Security ...

Evaluating Online Services for Tracking Your Health

Politicians Tap Sophisticated Online Tracking Tools

A Web Pioneer Profiles Users by Name

RapLeaf's Founder on Privacy, Business

From Our Partners