In a Crain's piece about the opening of Tom Colicchio's new waterfront restaurant Riverpark, the restaurateur and Top Chef judge says that he's done opening iterations of his high end NYC restaurant Craft, adding that "The assumption is that it's a chain, and that dilutes the brand." He already has Crafts in Dallas, Los Angeles, and Atlanta in addition to the original on Easth 19th Street. Of course, that doesn't mean he's going to necessarily stop with the 'wichcrafts or the craftsteaks, but he mentions that he wants to focus on opening restaurants highlighting his talented chefs, like Sisha Ortuzar at Riverpark.
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