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World Series Ratings: Could This Be Lowest-Rated World Series Ever?

12/26/2010 05:12 am ET | Updated May 25, 2011

Fox is optimistic that the Series can deliver strong viewership again this year, but the dispute could dampen ratings, which at least one observer predicts will already be dismal. These are the upstart Texas Rangers and San Francisco Giants, after all.
"I expect this could be the lowest-rated World Series ever," said Brad Adgate, senior vp research at Horizon Media. "It's not a great matchup for casual viewers."

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