Huffpost Impact

Smarter Pink Ribbon Purchases

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Every October, as pink-ribbon products blossom throughout store aisles, consumers face a thorny issue: Will the money I pay for this product really help in the fight against breast cancer or am I just falling for a marketing gimmick? The dilemma has been made sharper by a backlash against "pink-washing," or the use of the pink ribbon by corporations to sell more products with little or none of the resulting funds going to a charity (I detailed this growing problem on DailyFinance last year).

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