DCCC To Make Six-Figure Online Push As Election Nears

WASHINGTON -- The Democratic Congressional Campaign Committee is making a major last-minute push online, spending six figures in an advertising and social media blitz as Election Day nears.

A committee spokesman tells the Huffington Post that the initiative will be unveiled today, and is designed, ostensibly, to optimize turnout among young, base voters. Among the features:

• A web video encouraging voters to "Take a Stand for Our America and Vote Democratic" on November 2nd will be emailed to more than four million supporters on the DCCC email list. It will, in addition, be distributed via Facebook and Twitter to more than 300,000 additional people.

All of this, of course, is filed under the category of leaving no stone unturned, though spending six figures on online advertising does underscore some seriousness to the push. It will be telling to see how effective new media proves in helping Democrats close the gap in the final days. The 2008 campaign may have been the first election to feature modern-technology applications. But 2010 seems likely to be the first election in which modern technology was utilized across the board with an honest understanding by candidates and campaign committees of its benefits and shortcomings.

Here is the video: