Rick Perry Shunned Press On Road To Reelection

Texas Governor's Shockingly Unconventional Press Strategy

Texas Gov. Rick Perry beat Democratic challenger Bill White, the former mayor of Houston, for an historic and unprecedented third four-year term by a whopping 13 points, a margin that surprised even his own pollster.

But what is really surprising is the way Perry won. Sure, he did all the traditional things well. He raised a ton of money. He honed a clear and compelling message and communicated it aggressively with great discipline. And he galvanized the Republican base. But, he also did something shockingly unconventional. He told the press to take a hike.

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